"Product Placement is only going to grow in prominence in the world.
It could prove to be the only sustainable form of advertising."
- Matthew Felling, Media Director, Center for Media & Public Affairs, Washington D.C
SERVICES
CLIENT SERVICES / DELIVERABLES

We determine and understand brand strategies and incentives via brand managers then work with both TV and Film departments to determine relevant opportunities so we can deliver the best possible placements/integrations to you.

Aside from presenting all TV and Feature Film opportunities, Pier 3 Entertainment provides an internal brand website for each of our clients. This is where we post screen captures and video clips of all TV and Feature Film placements/integrations and a list of the top 10 Feature Films in pre-production that is updated monthly. We also provide TV Pilot lists, status reports, PDFs that showcase individual placements and edited video reels that highlight all of the placements that we have done you!
GLOBAL OPPORTUNITIES
One of the things that sets Pier 3 apart from our competitors is that we formed a strategic partnership with Starcom MediaVest’s Entertainment Division, Recently Renamed “The Bridge”, back in 2007 to offer clients Global Opportunities.
TELEVISION

Pier 3 Entertainment maintains a working relationship with over 150 current network, syndicated and cable series and made for television movies. We are familiar with the sets, characters and are in constant touch with productions regarding storylines. Our relationship with production personnel (producers, prop masters, set decorators, costume designers, transportation and actors) is so strong that in addition to calling us for product listed on our client list, they also frequently call for our assistance in obtaining unlisted product, and are open to “working in” product where available at our request. Maintaining these relationships with frequent set visits and contact gives us the opportunity to identify and create the best possible exposure opportunities for our clients. It also assists us in “protecting” our clients from scripted negative use and references.

We work diligently through the “pilot season”, which many agencies do not. We have found that assisting productions with pilots puts our clients in first consideration with a show when it is picked up. (Pilots such as HBO’s THE SOPRANO’S, and WB’s DAWSON’S CREEK, proved this case. Our clients’ products were featured in the first episodes of these hits, and they continue to get first consideration).

When available, we obtain production stills from the sets as proof of placement, and, provide clients with video clips and video grabs from the broadcast. A quarterly exposure report is provided listing placements, the grade of the exposure and Nielsen Rating. The report includes a list of all shows with the client’s product.
FEATURE FILMS

We are well established with all major and minor studios working with both their Production Resource and Promotion departments. Once a project is “greenlit”, the script is forwarded to Pier 3 for breakdown. A proposal of appropriate clients is then submitted, with specific placement recommendations. The proposal includes both obvious and not-so-obvious placement suggestions. From this point, we work closely with both the studio and production personnel to incorporate our clients’ brands appropriately into the project.

When the product is a good fit and production has indicated interest, a POV is submitted to the client for review. This form covers production information (studio, cast, director, producers, locations, film dates), synopsis, placement opportunity, product requested, and all pertinent information. With client approval, we proceed. Product Releases are issued with the product. The release indicates the value of the product, return requirements, and placement conditions. Should a product with required return become lost or damaged, we work with the client to invoice the production for reimbursement. For items of higher value, we require Certificates of Insurance from the production.

We negotiate the best possible deals with the studios and productions for coveted and competing placements. We identify promotional tie-in opportunities before the first frame of film has been exposed, to ensure the best possible inclusion in the film for our clients.
INDEPENDENT FILMS
Pier 3 Entertainment is known to the Independent Film community as a supporter. Many independents that we work with are either picked up by a major distributor prior to completion, or enjoy successful runs on the festival circuit. This includes both feature and short length films. By working with the independent filmmakers, Pier 3’s clients are viewed in a favorable light by tomorrow’s Spielberg’s. They remember who was there for them prior to their $100 million blockbusters. In addition, independent films are increasingly entering the mainstream marketplace, earning bigger accolades and public and industry recognition. We work with our clients on these films in the exact same manner as studio features. Again, product is never placed without prior client consent.
COMMERCIALS
This is not an area that we actively pursue. We do on occasion receive calls from commercial productions asking for our clients’ inclusion in their clients’ television spots. However, Pier 3 believes that this work is better left to our clients advertising agencies.
CAUSE MARKETING
Pier 3 Entertainment works with various charitable organizations on a gratis basis. THE SALVATION ARMY, THE DOUG FLUTIE JR FOUNDATION for AUTISM and TEAM CAN (which is Anthony Edwards' CURE AUTISMN NOW FOUNDATION) have received great public awarness through Pier 3's efforts. We constructed a hi visibility signage campaign with AOL to bring about national awareness to the AMBER ALERT FOUNDATION. Pier 3 also works with Fender Guitars and their Kids Rock Free program by gettting their guitars autographed by celebrities and auctioned off at charitable events.
EVENT MARKETING
Pier 3 Entertainment also provides opportunities for your brand to sponsor Hollywood's biggest events such as Feature Film Premieres, TV and Feature Film Premiere Parties, Award Shows, Music Events, etc.
VIDEO GAME INTEGRATION
There are multiple ways to integrate your brand into video games: Billboarding, signage, background props, interactive integrations involving gameplay, i.e. player can choose between products so that brand becomes part of storyline, etc.
MUSIC PARTNERSHIPS
Pier 3 has established strategic working relationships with Sony Legacy Records and Virgin Records. As a partner, Pier 3 will strive to bring the following opportunities to the record labels: 1. Television and movie placement and integration whereby the music, merchandising and artists will be featured as set dressing or as part of a storyline. 2. Help with licensing opportunities pertaining to soundtracks and music beds for the individual episodes. 3. Create artist specific promotional campaigns while partnering with other internal P3 clients for maximum exposure on all ends. 4. Bringing current clients together with artists for endorsements, tour support and other event based opportunities.